Mobile Optimisation Research

Since 2018 MRS has been facilitating an annual research project to explore the impact that poor mobile design and lack of mobile optimisation has on participation, completion, and response rates in research.  

In an unprecedented project of collaboration four panel companies - Dynata, Kantar, Cint and Toluna – have been working with MRS giving access to their response rate data to identify trends in participation and response rates. 

Drawing from the research and the experiences of the four companies, MRS has produced some best practice recommendations (PDF) to help practitioners to produce better mobile design, increase optimisation and to improve completion and response rates. This guidance was updated in 2023.This guidance is supported by the US Insights Association and The Research Society of Australia.

New for 2023 was some new survey data on what devices surveys should be offered on, the impact of non-optimised surveys on data quality and participant engagement, and how participant behaviour differs by device type.

The top line results from the 2023 research are available here.

The results from the research undertaken each year from 2018 to 2023 are available as webinars via the following links:

Mobile optimisation research 2023 webinar 

Mobile optimisation research 2022 webinar

Mobile optimisation research 2021 webinar

Mobile optimisation research 2020 webinar

Mobile optimisation research 2019 webinar